Subject lines that are used all over the internet and email structures that look like spam cannot drive sustainable results.
Testing different subject lines and email bodies with no strategic approach is too time-consuming. Your sales have to be predictable and not in the testing field.
Often marketers, regular copywriters are in charge of writing email sequence. By doing this email sequence cannot drive sales.
Long emails with uncertain causes and value propositions are doomed to get low reply rates.
Our writers provide deep and thorough research of your industry, competitors, ICP and your value proposition. We double-check the info you provide us, so we can write an accurate sequence.
Strategy is based on the industry, the value proposition, the call-to-action goal, the titles and our best practices. With these structure elements, we create tailored email sequence strategy, so you can get higher reply rates.
We provide tiered revisions so that we may retain a goal-oriented approach throughout the email series while maintaining high standards. Your email sequence will be delivered to your email address.
We start writing email sequence with major emails and then come to follow ups with accordance to the tone of voice and goal. We write email sequence in 2 weeks by the default but can deliver up to 1 week.
Manufacturing
Banking & Fintech
Software development
Advertising & Marketing
Information Technology & Services
Computer Software
Healthcare & Pharmaceutical
Non-Profit
Retail & E-commerce
Renewable Energy
Blockchain
Services
SaaS
Construction
and more...
At least 4 waves (emails)
The intro wave is an opportunity to present your company in the most value-generating way possible. As such, we avoid overly-long introductions and irrelevant details, and instead design the first wave to be succinct, clear, and memorable while also rationally leading the prospect to the call to action and securing an appointment with your sales team.
Here, we re-engage the prospects while highlighting the first introduction wave. We reinforce the message of the email series by nudging the prospect toward a call, meeting, demo, presentation, etc. rather than overwhelming them with information.
The length of the third wave is typically comparable to that of the first, allowing us to provide additional information about the product or service, use a different messaging angle, or try an entirely different approach in an attempt to convert those individuals who did not engage with the previous waves.
A break-up email is typically used as an opportunity to summarise all of the offered services or products, features, value, etc. — 4th wave usually operates as a “beacon” that is easy for the prospect to refer back to in the event that the need arises in the future.
Up to 250 words and do not include images. This makes our messages easily readable on all devices and allows us to grow the response rate.
Subject Line: Meeting request with {FirstName}
Subject Line: Call for Membership in {Company}
Dear {FirstName},
As a business operating in {Area}, I am writing to cordially invite you to join the {Company} to showcase your organization’s services to our membership community. {Company} acts as the business community’s voice through distinct pillars of service and programming. Our mission is simple yet bold: {Mission}.
With more than 1,000 members (and growing), our scale and diversity help you build relationships and extend your reach.
Let’s have a preliminary call to discuss the details and schedule a face-to-face meeting for a more in-depth discussion. What time works best for your calendar?
Kind regards,
{Sender}
Emails are read in an F-shaped pattern, so we make sure that the CTA is the most concise and to-the-point part of the email. We conclude with a question (the only one in the email) to provide them with a direct call-to-action that allows them to simply respond “yes” or “no.” Time is money, so the less time they have to spend reading the email and composing a response, the better.
Dear {FirstName},
Just a kind reminder to bring my earlier message to your attention.
To recap, {Company} invites you to join our {Company} community allowing you to showcase your organization within our growing membership. With more than 1,000 members, our scale and diversity help you build relationships and extend your reach.
I would like to suggest scheduling a call and discussing your fit and possible benefits on the spot. Could you let me know your availability?
{Sender}
Open rate: 60%
Reply rate: 26%
Open rate: 67%
Reply rate: 11%
Open rate: 62%
Reply rate: 12%
We are excited to help you as well
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